Apple’s Scripted TV Push: The Company Hires a Former Amazon Exec to Boost Original Programming
In an effort to establish itself as a major player in the world of scripted television, Apple has made several strategic hires over the past few months. The company’s original programming efforts have been met with mixed results so far, but the latest addition to its team suggests that Apple is serious about competing with industry giants like Netflix and Amazon.
A Stumble Out of the Gate
Apple’s first forays into original programming were not without their missteps. Shows like Carpool Karaoke and Planet of the Apps felt more like tentative explorations than fully formed television series. While these programs showed promise, they lacked the sophistication and production values that audiences have come to expect from prestige TV.
Building a Team
However, in recent months, Apple has demonstrated a commitment to developing high-quality original content. The company has assembled a team of experienced industry professionals, including former WGN American president Alex Bulkley and Sony Pictures Television executives Jamie Erlicht and Chris Parnell. This move is part of Apple’s broader effort to establish itself as a significant player in the world of scripted television.
The Latest Hire: Morgan Wandell
In another key hire, The Hollywood Reporter revealed that Morgan Wandell, Amazon Studios’ Head of International Series since 2013, will be joining Apple. Wandell was instrumental in developing several high-profile series for Amazon, including Man in the High Castle and the upcoming adaptation of Tom Clancy’s Jack Ryan. His departure from Amazon comes at a time when the company is dealing with internal turmoil, having cut ties with head Roy Price over allegations of sexual harassment.
Wandell’s Exit from Amazon
Amazon Studios has faced criticism for its handling of recent scandals. The company dropped a series produced by Harvey Weinstein, whose own reputation has been marred by multiple allegations of misconduct. Apple was not immune to the fallout, having canceled plans for an Elvis series tied to Weinstein. However, despite these setbacks, Apple’s commitment to original programming remains strong.
A $1 Billion Bet on Scripted TV
According to reports, Apple is planning to invest a significant amount – around $1 billion – in its original series production over the next year. This substantial investment underscores the company’s dedication to developing high-quality content that will appeal to audiences and compete with industry leaders like Netflix.
A Deal with Steven Spielberg
One notable development in Apple’s scripted TV push is its recent deal with Steven Spielberg to revive the 1980s anthology series Amazing Stories. The collaboration highlights Apple’s willingness to partner with industry legends to bring new life to classic franchises.
The Future of Scripted TV at Apple
As Apple continues to build its team and invest in original programming, it seems clear that the company is committed to becoming a major player in the world of scripted television. With the addition of Morgan Wandell and other seasoned professionals, Apple’s efforts are starting to pay off. The future of scripted TV at Apple looks bright, with a strong slate of shows in development and a significant investment in production.
Industry Rivals Take Notice
The recent moves by Apple demonstrate that the company is serious about competing in the world of scripted television. With its deep pockets and willingness to take risks, Apple poses a significant challenge to industry leaders like Netflix and Amazon. As the competition for viewers’ attention continues to intensify, one thing is clear: Apple’s push into original programming has only just begun.
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